84%
Class A rent premium over non-prime office stock
Source: CommercialCafe 2025
Commercial & Property Developers
You don’t need a
new building to
compete like one.
The most effective repositioning plays don’t touch the floor plate. They transform what tenants see first.
Liberty Park 6 · Herndon, VA
84% Class A rent premium over non-prime stock
The Market Context
The gap between Class A
and everything else
has never been wider.
In H1 2025, 71% of all office investment targeted Class A or Trophy product, while Class B and C buildings continued losing tenants. The finish is the signal. Senza is how you send it.
9 to 12%
Rental premium tenants pay for wellness and quality amenities
Source: REoptimizer, J.P. Morgan 2025
71%
Of H1 2025 office investment targeting Class A or Trophy assets
Source: REoptimizer H1 2025
20.4%
National office vacancy, concentrated almost entirely in Class B/C
Source: Moody's Q1 2025
The lobby is where a prospect prices your building, before they reach the elevator.
The First Sixty Seconds
How We Work
Built around your schedule,
not ours.
A project manager’s job is to protect the schedule, the budget, and the lease commencement date. Our process is designed around those three constraints.
Pre-Mobilization
Substrate & Conditions Audit
We visit the site before mobilization to assess substrate condition, MEP clearances, temperature and humidity history, and existing finish conflicts. Written report within five business days. No on-site surprises.
Site Audit Report
Step 1 of 5
Project Record
Projects that finish on time,
every time.
Representative project types across Senza’s commercial work. Metrics reflect actual project outcomes.
Duke Ellington School of the Arts · Decorative Plaster · Wall (Egg Dome)
20,000 square feet of decorative plaster on exterior walls of the Duke Ellington School of the Arts theater and the auditorium
Senza Plaster masterfully installed over 20,000 square feet of Armourcoat plaster on the exterior walls of the theater, a project recognized as the largest Armourcoat Anti-Crack plaster job in North America to date.
- ArmourCoat Anti-Crack, ArmourCoat Key Coat, ArmourCoat Pitted Plaster, custom color and texture, imbedded stencil work
- Tasked with installing specialty plaster on the exterior walls of the high school's circular auditorium
- Required leveling from ¼ to ¾ of an inch to ensure successful installation
- Majority of the project installed in the midst of heavy construction
Award 2018Washington Building Congress Craftsmanship Award
20,000+Total square footage
0Schedule delays on Senza delivery
The Bible Museum · Ceilings · Walls · Columns
Two jobs, one plaster company.
Main gallery: polished plaster, stone effects, custom stencil.
Hallways & lobbies: 76,000 sq ft of Armour-Stonne.
- Used polished plaster to create six different realistic stone effects to represent different historical periods
- Recreated the look and texture of a fresco wall mimicking distressed plaster
- The Title Wall: 26 layers of Armourcoat plaster to create the map
- Brick pattern was created using a custom grid lay out, all by hand, with over one hundred rolls of 1/4 inch tape
2Distinct projects, multiple plaster systems
76,000 sq. ft.Custom Armour-Stonne installed
100%Satisfaction delivered
Total Cost of Ownership
Painted drywall has a
maintenance cycle.
Plaster doesn’t.
Asset managers calculating lifecycle costs across a portfolio understand that the finish specified today has a budget implication every year for the next twenty.
| Factor | Painted Drywall | Senza Plaster |
|---|---|---|
| Repainting cycle | Every 3 to 5 years in high-traffic areas | Repaint only when desired, not required |
| Damage repair | Patch + blend + full repaint to match | Localized patch with no visible evidence |
| Rebrand / recolor | Full repaint required, prep sanding | Topcoat over existing system, no removal |
| Acoustic performance | None: drywall is acoustically inert | NRC 0.75 to 1.00+ integrated in finish layer |
| End-of-life upgrade | Drywall replacement required | New topcoat over existing system |
| WELL / LEED contribution | None: standard paint has no value | WELL acoustic credits, LEED material credits |
- Repainting cycleRepaint only when desired, not required
- Damage repairLocalized patch with no visible evidence
- Rebrand / recolorTopcoat over existing system, no removal
- Acoustic performanceNRC 0.75 to 1.00+ integrated in finish layer
- End-of-life upgradeNew topcoat over existing system
- WELL / LEED contributionWELL acoustic credits, LEED material credits
Typical commercial lobbies show a 15 to 20 year maintenance cost advantage for plaster over painted drywall.
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